Ollie wanted to be a serious home care contender in Singapore. 

Positioned as a small eco-label, the brand wanted to move away from “wellness hobbyist” towards becoming “science-backed homecare”.

We created a strategy centred around being science-backed, honest and joyful. Built by an eco-conscious mom, for eco-conscious moms. No fear mongering. No jargons. No virtue signalling or guilt.

It helped reshape Ollie’s pivot to home care with 10x revenue growth in 2 years. CAC down by 33%.