Artha was entering a crowded category, already filled with both heritage timepieces and premium mass-produced watches.

How could we make it hit different? For one, Artha’s timepieces are 100% made in India. They’re rugged, meant to work for our world.

Made for men who appreciate good machines that age well. Who are drawn to objects that reflect purpose. 

Centred around this classic masculine identity, the Artha man was born. Hard to impress but easy to trust. 

We worked with multiple-time gold medalist and IFBB international winner bodybuilder Arbaz Khan.